Collect more reviews with Klaviyo

Use Klaviyo to send Fit Survey emails as a bulk campaign or a triggered flow.


WAIR's Klaviyo integration is an incredibly powerful tool that allows you to:

  • Seamlessly send WAIR Order Review surveys to collect in-depth shopper sizing information.. 

This guide will take you step-by-step into setting your integration up to bring data from WAIR into Klaviyo, as well as some best practices.




In WAIR, you'll need:

  • An active account

In Klaviyo, you'll need:

  • An active account

  • The Shopify app installed


Connecting the integration


Add WAIR email template to Klaviyo

  1. Download the WAIR Fit Survey template. Right click here and click Save Link As... then click Save. The file will be named "Klaviyo - WAIR Fit Survey - v1.1.html"
  2. Go to Templates > Import
  3. Update template name and click Import.
  4. Go to the WAIR Dashboard and copy the WAIR_REVIEW_CODE from the WAIR Dashboard under Settings > Reviews > Details & FAQs > Post-Purchase Survey Review Code
  5. Return to Klaviyo and under Templates click on the imported template. 
  6. In the HTML editor. Search and replace the 2 instances of WAIR_REVIEW_CODE
  7. Click Save

Setup flow in Klaviyo

  1. Goto Flows and click "Create Flow"
  2. Click "Create from Scratch" and name WAIR Post-Purchase Fit Survey
  3. Select "Metric "
  4. Select "Fulfilled Order" > Done and add the following Flow Filter
    - What someone has done (or not done)
    - Person has Fulfilled Order
    - zero times
    - since starting the flow

  5. Click "+ AND" to add another filter. Add the following selections for the filter
    - What someone has done (or not done)
    - Person has Fulfilled Order
    - at least once
    - in last 60 days
  6. Add Time Delay. We recommend 14 days, but can be configured based on preference. Click "Save"
  7. Add Email to flow and set subject to " Fit Survey"
  8. Click "Configure Content"
  9. Populate the content for "preview text" and "sender name" then click "Drag and Drop"
  10. Choose WAIR Fit Survey from My Templates and accept the template
  11. Click "Review and Turn On" > Turn On

Send to historical orders

These steps will send the WAIR Fit Survey to customers who have a fulfilled order in the last 60 days.

  1. Confirm the flow has been setup to only send to customers who have had a fulfilled order in the last 60 days. This can be configured a longer period if preferred by clicking on the flow Trigger.
  2. Switch Wait step from 14 days to 60 days
    1. This is required based on how Klaviyo does backfilling. The look-back will only go a far back as the length of the Wait step
  3. Select Manage Flow > Back-Populate Flow Recipients

  4. Select Back-Populate Flow
  5. Customers who have a fulfilled order in the last 60 days (and at least 14 days ago) will start to receive the Fit Survey
  6. Switch Wait step back from 60 days to 14 days