1. Knowledge base
  2. Dashboard & Reporting

WAIR Glossary

Definitions for terms and metrics used in the WAIR Fit Advisor dashboard

Dashboard Homepage

  • Opens: The simple act of clicking on the Fit Advisor button/link, or clicking on an Inline Recommendation link. Completion of the survey does not affect this metric.
  • Recommendations: Whenever a site visitor completes the entire Fit Advisor survey and is provided with a best fitting size, or whenever a site visitor clicks on a product and an Inline Recommendation is shown on the Product Detail Page (PDP). For the latter, reopening the Fit Advisor widget is not required to count as a recommendation.

Usage Reporting

  • Widget Open Rate: The number of site visitors who opened the Fit Advisor widget, divided by the total number of site visitors.
  • Opens per Visitor:  The total number of widget opens, divided by the number of site visitors who opened the Fit Advisor widget.
  • Completion Rate: The number of Fit Advisor surveys completed, divided by the number of Fit Advisor surveys started.
  • Visitors Using Fit Advisor: The number of site visitors who received a recommendation, divided by the total number of site visitors.
  • Orders Using Fit Advisor: The number of orders placed where at least one item received a Fit Advisor recommendation, divided by the total number of orders placed.

Monthly Reporting

  • Visitors: The number of unique individuals to your website over the course of a general time period. Visitors are typically device specific and oftentimes referred to as Users.
  • Fit Advisor Visitor: Any site visitor who has received a Fit Advisor recommendation.
  • Sessions: A collection of interactions with your website by one visitor that take place within a defined time frame. A session typically ends after 30 minutes of inactivity, at midnight, or after a change in campaign (source) occurs. A visitor can record multiple sessions per day, week, month, etc.
  • Fit Advisor Session: Any user session where the visitor receives a Fit Advisor recommendation, whether through the completion of the Fit Advisor survey or through an Inline Recommendation being present on a PDP.
  • Fit Advisor Orders: Any order placed in the same user session that a Fit Advisor recommendation was received.
  • Conversion Rate (CVR): The percentage of site visitors who placed an order.
  • Live Group CVR: The conversion rate for site visitors where the Fit Advisor button/link is enabled and visible on your PDP.
  • Control Group CVR: The conversion rate for a small percentage of randomly selected site visitors where the Fit Advisor button/link is disabled and not visible on your PDP.
  • Live Group Orders: The total number of orders (Fit Advisor orders and non-Fit Advisor orders) placed by site visitors where the Fit Advisor button/link is enabled and visible on your PDP.
  • Control Group Orders: The total number of orders (Fit Advisor orders and non-Fit Advisor orders)  placed by the small percentage of randomly selected site visitors where the Fit Advisor button/link is disabled and not visible on your PDP.
    • Note: If this number is below 100 orders, your Performance metrics may not be representative of true performance.
  • Widget Open Rate: The number of site visitors who opened the Fit Advisor widget, divided by the total number of site visitors.
  • Completion Rate: The number of Fit Advisor surveys completed, divided by the number of Fit Advisor surveys started.
  • Orders Using Fit Advisor: The number of orders placed where at least one item received a Fit Advisor recommendation, divided by the total number of orders placed.